CSE-Kids

Many freelancers begin their careers without a formal marketing plan for their web design business. The truth is that sales and marketing is a crucial part of all businesses, and that is why your clients hire you. Today’s business owners know a great website is an important part of their marketing toolkit, and since this is your career you should have an awesome website yourself. While a great site is critical for a web designer, don’t depend on it as your only marketing tool. Image Source:  Web Designer Tools  via Shutterstock Whether you are a  novice designer  or already have a good book of existing clients, gaining new clients is vital to the ongoing success of your business. Use these offline and online tips and tricks to find clients in unusual ways and keep your freelance web design business growing. Offline Marketing for Web Designers Disclaimer : Yes, these methods require some old-fashioned face-to-face communication. However, they are effective,...

Ever feel like you’re getting passed over constantly for new and exciting work by other designers who aren’t quite as, well,  good  as you are? Don’t worry, you’re not alone – and you’re not a bitter jerk for having those thoughts. It’s something that most designers will face at some point in their career, especially as they improve their skills and become better designers, yet their client roster is still as uninspiring as ever. Today, I’m going to give you some tips on what you can do to stop feeling like yesterday’s news, and get in on more of the exciting, high-paying action going on in the design industry. Gaining Entry to the Clubhouse I hate to break it to you, good designer wallowing in obscurity, but you’re being kept out of the loop. There’s a secret store of knowledge out there that you’re ignorant of, but that those bad designers around you know all about. They’re sneaking out at night to attend the meetings, making piles of money while you’re crashed on you...

As a freelance web professional, designing websites is your livelihood and in some cases, your life. Your ability to create a website that does everything but make and pour coffee is commendable, but the sad truth is that other than yourself and other web designers, nobody cares about the design at all. What they care about is what it can do for them. Truly great web design supports the purpose of the site, focuses on what the client wants and needs, and most of all makes it easy for the user to meet his goal in finding the information he is searching for. This can be a difficult concept for a web designer to embrace, as creative individuals often have a fierce love for their own creations. Site Design and Site Purpose A website’s purpose defines the structure of the site. Identifying and clearly stating the purpose of a website provides direction for the design work and helps establish the stages required in site construction. It also helps in estimating the scope of the proj...